Communications

Issues Management

Help for your organization
when things go south

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Media Relations

Tell your organization’s story
— on your terms

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Strategic Planning

Rediscover your organization’s
conscience — and adjust course

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Training

Instruction that is engaging,
informative and fun

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Event Mangement

Engaging gatherings that put
your best foot forward

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Web and Social Media

Connecting your organization
responsibly and efficiently

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Case Studies

Strategic Planning for BC Indian band

Building awareness for land purchase

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Delivering services from the South Okanagan suburbs.

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Box 331
Osoyoos, BC V0H 1V0

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250-485-2468
877-778-8583

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connect@starnorth.ca

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Issues Management:
help when things get rough

For the most part, organizations involve themselves in the business of providing routine services to customers and clients. Occasionally, though, a situation arises that tasks the organization’s resources and brings its day-to-day operations to a crashing halt. Organizations manage these situations with issues management plans.

The communication support component of that plan establishes protocols and channels to forward vital information to the organization’s various stakeholders, including its customers. The plan identifies key messages, audiences and appropriate channels and identifies strategic considerations.

Often this plan can be constructed by management or in-house communication resource. However, when things really go south, we can be there to provide an objective communications program that will help your organization right the ship.

Media Relations:

Tell your organizations story — on your terms

You know your message is special, so why isn’t the local media breaking down your door to get the complete story from your senior management team? And why instead is that pesky national reporter poking around in your business?

Media types have a job to do and their work may or may not be to your liking. StarNorth also has a job to do: helping writers and broadcasters see things your way.

With years of media experience, StarNorth has the knowledge, skills and tools to ensure the message you want reported in your local newspaper or on radio and television is the message audiences receive.

We’ll help you craft effective media messaging that gets positive results. And, we’ll design an audit structure that allows you to measure your message’s effectiveness during and after the fact.

Had enough cringing in your office as you go through yet another negative news piece? Give StarNorth a call; we’ll help you put things in black and white.

Strategic Planning:

Solve your problems, exploit your opportunities

Is it time to do some corporate soul-searching? Do you and your team have a thorough understanding of your organization: its structure, performance and reputation?

Effective communications begins long before you encounter a issue that is threatening to become a crisis. It even begins long before you start planning a media campaign for an upcoming program.

Our team will examine your organization’s internal environment, helping to define its structure and ethical base, reviewing its performance and detailing internal impediments that might be keeping you from effectively communicating with others. We’ll develop a sense of the public’s perception of your organization and, more importantly, your reputation. From that, we’ll define your external environment, working with your contacts, detailing external impediments to your communication efforts.

Effective communications requires strategic planning, a sound, solid look at potential problems, opportunities and resources to generate an intentional communication component, one you can call upon when the ship is up against the rocks.

StarNorth specializes in developing strategic plans built on two-way synchronous communications.

Training:

engaging, informative and fun

It’s amazing what can happen when everyone on the team is working from the same playbook. We provide communication training that promotes and builds organizational consistency in dialogue and decorum.

StarNorth delivers a stable of communications training — everything from media relations to building brand ambassadors. And we can tailor our training programs to your organization, working with your governance and senior management teams or front-line staff.

We’re working on delivering training opportunities online and available at your convenience.

Event Planning:

knock their socks off

An event can play a critical role in your organization’s marketing and communication success — or it can deliver a message of hit and miss management. Events should never be ends in themselves; rather they should be part of a communication mix that delivers a means to an end.

Effective events are well planned structures that go beyond establishing a date, time and place and ensuring there’s enough food to feed everyone attending. A well-planned event will be linked to the organization’s strategic communication plan and include consistent objectives, messaging and themes.

At StarNorth, we can help you establish overall goals and objectives for your event, then develop a communication program that ensures the most effective use of your event resources.

Social Media and Web Development:

be on target online

Are you making the most of your social media opportunities? Does your website sizzle and your social media dazzle? How’s your SEO?

Many organizations can’t afford to provide full-time web and social media management resources, but with a little planning and help from StarNorth your online presence can be an effective, affordable complement to your offline communication mix.

Our team can provide a cost-effective review of your current online effort and suggest the best use of web and social media resources to ensure effective engagement of your clients, both current and prospective.

Communications

Issues Management

Media Relations

Strategic Planning

Training

Event Mangement

Web and Social Media

Case Studies

Strategic Planning for BC Indian band

Building awareness for land purchase

Success!

Reach Us

Leave A Message

Issues Management:help when things get rough

Media Relations:

Tell your organizations story — on your terms

Strategic Planning:

Solve your problems, exploit your opportunities

Training:

engaging, informative and fun

Event Planning:

knock their socks off

Social Media and Web Development:

be on target online

Issues Management:
help when things get rough